Rolex Price Increase

Every­thing from cof­fee to ketchup is get­ting more ex­pen­sive this year. If you live in New Jersey and New York, tolls increase today. 3% toll increase not even two years after a whopping 36% hike on the Turnpike and 27% increase on the Parkway on Sept. 13, 2020.

The Rolex Daytona stainless steel with the ceramic bezel increased by $1400 to $14,550. There's noth­ing im­mune from price in­creases. It absolutely makes no difference since money can't buy a Rolex at retail
these days. You have to wait for your authorized dealer to offer you one. You will have to act fast and arrange for some lavish spending when the call finally comes. Unfortunately, this takes away from the buying experience and becomes challenging to celebrate landmark life events. 

The Watch is an investment selling in the grey market up north of $40,000. So even if you don't have 14k, you still need to buy it. Not many will sell for profit, as acquiring a replacement might not be an option. At the same time, selling can be tricky for market prices and comes with all the risks you can imagine. 

The demand for high-end watches has surged since the Covid-19 pandemic. Everyone has become a collector or enthusiast. The rich have become more prosperous, and due to lockdown and travel restrictions, people are now spending on expensive watches and real estate. Watches are outperforming traditional investments. The trend will not peak as supply will always remain short by design.  

Does a 10% Price increase discourage you? Supposedly people buying luxury watches over 10K will not care.

Imagine if Apple released a new iPhone, but no one could buy one, no matter how early you lined up

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